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The Price of Soda in America

Last week I went to see The Kite Runner. (I’m not ashamed.) At the concession stand my friend asked for a popcorn, I for a small Diet Coke.

“For a quarter more you can get a large,” said the concessionaire.

“How about a medium?” I asked.

No, he said.

Is it possible to be less logical?

Alternatively, it was logical, inasmuch as the logic put a premium on scarcity. Which is weird. Though perhaps appropriate to soda. How much would it cost to make soda manufacturers stop?

Image: Kevin Trotman

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